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YETI (company) : ウィキペディア英語版 | YETI (company)
''YETI Coolers'' is an Austin, Texas-based manufacturer of outdoor lifestyle products such as ice chests, vacuum-insulated stainless-steel drinkware, soft coolers, and related accessories. The company also uses the name "YETI ." ==History==
Brothers Roy and Ryan Seiders founded the company in 2006, pioneering the luxury cooler market, and convincing customers to purchase a cooler costing several hundred dollars vs. the typical $40. Seiders, an angler and hunter, began his career making custom boats for fishing the Texas Gulf Coast after graduating from Texas Tech University. In 2006, Roy’s brother Ryan sold Waterloo Rods, the company he had owned and operated for nine years, and the pair founded YETI Coolers. YETI gets its name from Yeti, the abominable snowman. The Seiders’ goal in establishing the company was to build a “grizzly-proof” 〔 cooler “for the serious outdoor enthusiast rather than for the mass discount retailers”.
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